Jazz Music In The 1920s

Jazz Music In The 1920s Proposition: The 1920s carried a lot of progression to todays society particularly in innovation the most significant of which was music. Is music imperative to you? Music doesnt repulse to everybody. Music hugy affects society in any event, starting with the Harlem Renaissance to today. Music is the all inclusive language and that is the reason its critical to certain individuals. Music is critical to adolescents just as grown-ups. It is an approach to escape from their issues. There are a wide range of styles of music. The 20s were known as the Jazz Age. This decade was known as the Jazz Age since jazz was exceptionally famous and just began flaunting the abilities in jazz music. Jazz is a mainstream term to be portrayed as different occasions throughout everyday life. During the 1920s jazz was amusement. Jazz likewise speaks to defiant conduct and biracial culture. The 1920s was the hour of Prohibition. The Prohibition Amendment of the 1920s was inadequate in light of the fact that it was unenforceable, it caused hazardous development of wrongdoing, and it expanded the measure of liquor utilization. The crime percentage expanded in light of the fact that the Prohibition crushed legitimate occupations, made bootleg market brutality, occupied assets from requirement of different laws and expanded costs individuals needed to pay for precluded products. Jazz was not simply music; it was a type of common articulation. Jazz was diverse on the grounds that it disrupted the guidelines melodic and social. It highlighted act of spontaneity over conventional structure. The approach of Prohibition in 1920 brought into hoodlum runs night-clubs. During the 1920s jazz music gave an opportunity of articulation, melodic uniqueness, and social opportunity. Jazz music lead to new moves during the 1920s like the One Step. Jazz initially originated from New Orleans. New Orleans jazz is a style of music. Practically any melody can be energized with a New Orleans beat. Jazz is music for moving, not tuning in. Something that separates jazz from the music that went before it is the way performers improvised㠢â‚ ¬Ã¢ ¦it was a vehicle for individual articulation. Jazz chronicles permitted the music to reach past night clubs. During the 1920s the dark expressions development was known as the Harlem renaissance. Jazz was a significant piece of this development. As music moved during the 1920s to urban zones openings for work expanded. Alongside this was an expansion in spending power for dark Americans. Jazz was likewise supposed to have a caststrophobic sway on the national character. Jazz was additionally censured in view of its inceptions. It was initially the backup of the voodoo moves. Jazz music came to appear nor only a disturbance yet a danger. Jazz essentially got interchangeable with commotion. The main extraordinary disobedience to jazz music and such moves as the meander. Understanding the shrewd impact of this kind of music and moving the National Dancing Masteous Association at their last meeting embraced a standard. Another verification that jazz is perceived as creating a shrewd impact is the way that in pretty much every huge industry where music has been organized it has been found fundamentally to end jazz on account of its dampening impact upon the laborers. This was seen in a shakiness and absence of equity in the workmanship of the item after a period when the laborers had enjoyed jazz music. Jazz is an impact for indecencies likewise felt by some of the greatest nation club, which have illegal the bodice check room. Dark performers were opening entryways, Harlems Cotton Club, the most well known New York jazz club of the 1920s and 1930s, highlighted Black performers yet situated just white benefactors. In the primary many years of the twentieth century its enthusiastic rhythms moved north with the Great Migration, a mass development of Blacks from the South to urban regions looking for better chances and endeavoring to escape from unbending Jim Crow laws that held them in a condition of virtual bondage. This unmistakably American music, with an accentuation on ad lib, encapsulated the country. The radio and phonograph majorly affected Jazzs prevalence as act of spontaneity and the immediacy that embodied the music was preferred passed on through sound over sheet music. Another class or style of music is known as the music that was constrained underground. The music moved accentuation from moving to tuning in. Bebop mirrored the hatred dark performers felt over the prizes and advantages procured by white large groups from swing created by blacks. Bebop was known as present day jazz that created after WWII. Bebop craftsman built up their own style of dress with berets and developed goatees. They would perform with their backs to the crowd. They created scat singing a kind of drivel syllable singing. Bebop artists of note were Lester Young, Charles Parker, and Miles Davis. Lester Young was one of the performers who started the move to bebop. Miles Davis is an intense trumpet entertainer of the bop/cool time who got his beginning with Parker. Charles Parker is the pioneer of the bop development. Charles is a colossally capable saxophonist from Kansas City. The principal well known melodic pattern in the United States created by this African-European combination was Ragtime. Jazz performers regularly utilized what are called worn out rhymes. Jazz artists additionally periodically utilized what were called blue agreeable and notes. The 1920s jazz was viewed as predictable. Jazz kept on being performed and recorded, and it obviously affected early jazz greats, for example, Jelly Roll Morton. Jazz keeps on being well known with the two artists and crowds and finally increased boundless regard and acknowledgment. Louis Satchemo Armstrong was an individual who helped change the music of the 1920s. Louis changed music, yet additionally put one of his on the map accounts. His chronicles and show visits stamped jazz musics move from a territorially uncovered structure to a national creation. All in all, the 1920s music had an enormous change to society today. There were likewise numerous specialists that attempted to change jazz music. Despite the fact that music doesnt repulse to everybody. Music has various styles. The jazz age is the thing that affects society today. The jazz age was exceptionally well known and keeps on being famous. Today individuals despite everything tune in to jazz music.

Macbeth :: essays research papers

The Influence of External Forcesâ â â â â      There were numerous outside powers that affected Macbeth on making his major choice. The choice was whether or no to murder King Duncan. These powers were the nebulous visions, the old witches, and Lady Macbeth. The nebulous visions affected Macbeth by making him think he was powerful. The witches affected Macbeth by revealing to him that he would become lord. Woman Macbeth additionally impacted him by undermining him. In spite of the fact that these components affected Macbeth, it was as yet his decision to follow up on this choice. In any case, regardless of how diligently Macbeth attempted, he was unable to stay away from the impact of what others needed to state.  â â â â      The first outer power that affected Macbeth was the spirits. The spirits impacted Macbeth by making him think he was strong. The first spirit stated, â€Å"Macbeth! Macbeth! Macbeth! Be careful Macduff! Be careful Thane of Fife, excuse me; enough.†(act 4, scene 1, lines 71-73) This implied Macbeth, needed to keep an eye out for Macduff, the Thane of Fife . The subsequent phantom stated, â€Å"Be bleeding, intense, and steadfast, Laugh to despise the intensity of man, for none conceived of lady will hurt Macbeth.†( act 4, scene 1, lines 78-81) This implied no man that was brought into the world out of the female birth waterway could hurt Macbeth. This announcement repudiates the one proclamation made by the main ghost. Macbeth imagined that since Macduff was human that he needed to have been brought into the world through the birth channel. Macbeth didn't have the foggiest idea about that Macduff was conceived by c-segment, he was awkward torn. The third nebulous vision stated, â€Å"Be lion-mettled, pleased and take no consideration of who scrapes, who worries, or where schemes are: Macbeth will never vanquished be until Great Birnam Wood to high Dunsinane Hill will come against him.†(Act 4, Scene 1, Lines 89-94) This implies Macbeth ought to be valiant and pleased. It additionally implies that Macbeth won't be slaughtered until the woods walks up to his château. Macbeth thinks however that that was silly. He never envisioned the timberland strolling. The backwoods walked however. It strolled when Macduff and his partners covered themselves with it, and assaulted Macbeth’s mansion. The nebulous visions caused him to feel like he could do anything. At that point he chosen to take out Duncan.      The witches additionally affected Macbeth in executing King Duncan. They told Macbeth that he would become ruler. The main witch stated, â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis.

Choosing Writers for Your Article Writing Needs

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Rhetorical Analysis Of First Rhetorical Strategy - 1791 Words

A library can be a repository of knowledge or a squirrel’s worst nightmare. With this in mind an angle of vision is being created. An angle of vision is not simply written, it is carefully and deliberately constructed through the proper use of five rhetorical strategies. Word Choice, Sentence Structure, Overt Statements, Figurative Language, and Selection and Omission of Details are the strategies used by writers to create the angle of vision. To understand these strategies I have written two paragraphs that are similar in description yet carry vastly different angles of vision. The first rhetorical strategy I used in my paragraphs is word choice. Word choice is the intentional use of certain vocabulary that carries certain connotations which enhance the angle of vision of the writer. Certain words can be very neutral while others can really convey a strong positive or negative emotion, due to the connotation. The feeling that is carried by word choice is the reason I chose a particular sentence from my positive paragraph. To quote, In the backdrop, the soft glow of the glorious glare is allowed to fill the room as the breeze ruffles the branches of the trees through the life sized glass. The use of glorious flare with particular emphasis on glorious is a great example of word choice due to the uplifting feeling that is carried with the word glorious. I could have chosen to write the sun with no other description. The tone of this particular sentence would begin toShow MoreRelatedRhetorical Analysis Of The First Rhetorical Strategy921 Words   |  4 PagesT he first rhetorical strategy I used in my descriptive paragraphs was word choice. I bring this up first because without it, the reader has a vague perception of the story. Although if used accordingly, it revives the story and the reader can fully grasp what you want them to see. The best use of this in my positive paragraph was â€Å"spacious†. I wanted the reader to visualize a vast and roomy drive thru while reading my paragraph. Although I could’ve used other words like â€Å"large†, or â€Å"big† they wouldn’tRead MoreRhetorical Strategies Analysis of Bill Clintons First Inaugural Address1007 Words   |  5 PagesRhetorical Strategies Analysis of Bill Clintons First Inaugural Address Introduction William Jefferson Bill Clinton served as the 42nd President of the United States from 1993 to 2001. He got authority at the end of the Cold War. During Cold War, in order to compete with the Soviet Unions military power, the federal government spent a great deal of financial resources to establish a powerful military. The quality of life of common people decreased year after year. At that time, peopleRead MoreRhetorical Analysis Of Rhetorical And Rhetorical Strategies1149 Words   |  5 PagesLLD 100A First Draft Prof. Ty Khuu Rhetorical Analysis Paper Introduction There are many examples of rhetorical writing strategies that an author could use to make the content more powerful. Writers use this sort of writing to have their writing be more powerful and effective on the reader. Rhetoric implies the effectiveness of communication to attain sure goals or purposes with the use of different sorts of rhetorical strategies and appeals. Rhetorical strategies are commonly used by authorsRead MoreRhetorical Analysis Of Rhetorical Analysis1675 Words   |  7 PagesRhetorical analysis is the way we could communicate effectively by understanding the content, in which to lead us to achieve our goals. According to an article, rhetorical analysis â€Å"is the form of criticism that employs the principles of rhetoric†. It is also a practice of effective communication by using the language of art and media to achieve specific goals. The components I will use in a rhetorical analysis are introduction, rhetorical situation, rhetorical appeals and a conc lusion. In this rhetoricalRead MoreSelf-Reflective Essay1685 Words   |  7 Pagesknowledge on rhetorical strategies and how to present arguments effectively. In the writings I have written, I feel that each writing works towards meeting the course goals. Logos, ethos, and pathos were strategies and ideas we were introduced to (if not already in the past) and were built upon throughout the quarter. The knowledge gained over the course of the quarter werent only those three types of appeals. Rhetorical strategies like proposals helped reinforce the course and using rhetorical analysisRead MoreRhetorical Analysis Of Rhetorical And Rhetorical Analysis1188 Words   |  5 Pages1. Rhetorical Analysis is the careful examination of texts, videos, and images to understand how they function in conveying their message. The definition of rhetorical analysis will help me better understand what I should be looking for when I receive a text, as rhetorical analysis is different than literary ana lysis. Therefore, the devices for each are also different (Lunsford et al. 88). 2. Intended audience is the initial step to any rhetorical analysis. If you are unable to identify an audienceRead MoreRhetorical Analysis of a Public Document Assignment Essay926 Words   |  4 PagesDraft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public documentRead MoreEssay on Study Notes829 Words   |  4 PagesFirst Draft of a Rhetorical Analysis of a Public Document Assignment Write a 750-1,000-word essay that includes an analysis of a public document. Your task is to do a close reading of a public document, summarize it, and then analyze its rhetorical situation. Use the sample rhetorical analysis from the textbook (pages 57-60) as a flexible guide—not as a rigid model. Your analysis will contain a few more features than the one found in the book. How you organize your analysis will depend in partRead MoreBlink: Beauty of Snap Decisions1289 Words   |  6 Pagesthese examples/arguments in a more convenient manner for the reader, to support Gladwell’s argument. Come with me on a journey into the world of snap decisions. Gladwell utilized rhetorical strategies to construct his argument throughout each chapter of his book. For those who are unsure of what rhetorical strategies, they are listed as follow: Exemplification - Any additional facts, statistics, personal experiences, or interview quotations that can be used to help the writer accomplish their taskRead MoreCritical Thinking Skill At Me My Professor948 Words   |  4 Pagesstruggled with different writing skills such as, understanding the process of writing, analyzing reading selection and applying basic critical thinking skill in an argumentative essay. I also struggled with the analysis of specific content in professional writing, identifying rhetorical strategies and synthesising concepts from references. Lucky for me my professor was very skilled and provided me with numerous activities and assignments that helped me improve my writing. Writing is not

Prison Gang Integration And Inmate Violence - 1400 Words

Introduction The reality of prison gangs cannot be over look. Many inmates join gangs for safety and protection during their incarceration. â€Å"Prison gangs is an organization which operates within prison systems as a self-perpetuating entity, consisting a group of inmates who establishes and organize chain of commands† (Pyrooz Mitchell). They also are governed by an established prison code. Research has shown that prison gangs have effects on non-gang members and the prison system. I will examine ten articles that explore the effects of prison gangs. Literature Review â€Å"Prison gang integration and inmate violence† The first article I reviewed by John L Worrall and Robert G Morris discusses how gang membership is linked with inmate misconduct (Worrall Morris. 2012). John Worrall states that know â€Å"gang members are more prone than non-gang members to act violent during the time of their incarceration† (Worrall Morris. 2012). Worrall and his team collected data on inmates from large southern states and examine the inmate on inmate violence. The data included the inmates personal information (address, birthplace, nicknames, ect,), and criminal records. The data was also limited to inmates who were incarcerated in May 2004 and May 2006, serving three conservative years in a traditional facility, and who were not sentenced to life without the possibility of parole or sentenced to death (Worrall Morris. 2012). There results shown that gang membership is an importantShow MoreRelatedGang s And Management Challenges Facing Corrections Essay1316 Words   |  6 PagesGang s in the Correctional Setting There are many supervisory and management challenges facing corrections, due to the proliferation of the gang problem, presently within our prisons today. It is critically important for upper management, in the correctional field, to be held as responsible stewards, of the all resources available to them to combat this problem. (Saint Leo University, 2016). These actions are necessary, to deter the increasing glut of criminal activities, which gang behavior inevitablyRead MorePrison Corrections1450 Words   |  6 Pagesposition of authority to the lowest position. The California Department of Corrections and Rehabilitation (CDCR) houses juveniles and adults that have been convicted to state prison and provides programs and services during their incarceration to help them successfully re-enter society. Some of the services that are provided in the prison system are: substance abuse treatment, mental health care, vocational training, education and transitional aftercare housing. CDCR has 33 adult institutions, 46 conservationRead MoreMaking Ethical Decisions At Great Personal Risk872 Words   |  4 Pagesregarding the activities that were occurring in Corcoran Prison. Conditions in the maximum security prison were detrimental to the safety of the prisoners that were incarcerated due to practices of forced integration among rival gang members and guard sanctioned fights between inmates. These unsafe conditions lead to the shooting death of an inmate. Caruso and Rigg stated many of the prison’s policies and practices contributed to the death of the inmate, including unclear rules regarding use of force,Read MoreShould We Be A Prison Safer?1184 Words   |  5 Pagesâ€Å"Jails and prisons are designed to break human beings, to convert the population into specimens in a zoo - obedient to our keepers, but dangerous to each other.† -- Angela Davis. This quote is directly addressing the brutality of violence in prisons. When looking at violence, the f irst area of concern is how it became a problem in the first place. The second step would be to not only evaluate the situation, but propose an idea to minimally fix it at best, or try to reform it. This idea should entailRead MoreThe Is A Form Of Adapting Back From A Unified State1389 Words   |  6 PagesReintegration is a form of adapting back to an environment you were once so very familiar with, to restore one’s self to a unified state. In questioning a former inmate I asked him, what was the culture like in prison vs. society? His response was, you know you will do and what you will not do as well as what you will do and will not do. You have to continuously watch your back. Sleep with one eye open, watch your back in the showers and find a way to protect yourself. Don’t fall in manipulationRead MorePrison System And The State Of Justice And Managed The National Penitentiary Department1548 Words   |  7 PagesThe Brazilian prison system is owned by the governm ent under the responsibility of the Ministry of Justice and managed the National Penitentiary Department. Brazil has the fourth largest prison in the world with an estimated population of 607,731 as it is right below the United Stated, China, and Russia. There are four different types of imprisonment facilities as explained by Patrick Bruha in the article, Prison System in Brazil: †¢ Closed in which the jail time is enforced in a penitentiary, inRead MoreEthical Decision Making : The Code Of Silence919 Words   |  4 Pagesprofessional arena ethics examines justice, veracity, and develops a code of conduct for the person to follow. Ethical conflicts presented where correction officers purposely, exploiting racial tension by arranging physically assaultive behavior, of rival gang members which was used for sport, entertainment and shooting practice for the correction officers (Dryburg, 2009). Course of Action The two officers (Riggs and Caruso), choose to be whistle blowers and were of a deontological ethical nature becauseRead MoreChicago Gangs and History Essay1307 Words   |  6 PagesChicago Gangs, Then and Now with Solutions Nick Crot Marist High School Abstract This paper deals with gang violence in the city of Chicago since the beginning of time. It takes a deep look into the history of Chicago gangs and how they interact today. Also the past problems the City of Chicago made when dealing with gangs and the problems that gangs today have and how Chicago has the worst gang problem in the country. Also how gangs have turned themselves into big, and lucrative enterprisesRead MoreIs There A Criminal?1236 Words   |  5 Pageswe judge them denying them jobs and the rights of every other American once they have serve their time. About 600,000 individuals are released from prison each year to return to their communities. This is about 1600 people a day.() These inmates are released into society with little resources and with prison term becoming longer and longer, many inmates go in one decade and are released in another. Life changes so quickly for us on the outside sometimes it is hard for us to even catch up. Picture beingRead MoreThe Failure Of The Modern Prison : Understanding The Politicization Of A Total Institution Essay1538 Words   |  7 Pages The Failure of the Modern Prison: Understanding the Politicization of a Total Institution Juan Valdes UTPB Dr. Joanna Hadjicostandi Sociology 1301 Fall Semester Are prisons effective total institutions or do they more commonly fail in their goal of resocialization? In considering the effectiveness of prisons as total institutions, it is critical to examine the degree to which they successfully rehabilitate those who spend time within their walls. While prisons most certainly protect citizens

The Colonization Of North America Essay - 1545 Words

During the sixteenth century European pilgrims migrated across the Atlantic Ocean to settle in North America. North America had just been introduced to the Western Civilization. The America’s were home to the indigenous people, that were made up of several tribes that were called Indians by the early settlers. Together the Indians and settlers began to thrive. Growth and development in the new world was made possible by the abundant amount of natural resources. These early settlers had a major influence on the joining of these two cultures. Settlers started to inhabit and populate along the east coast and moving north and south. They began organising into colonies and called themselves colonist. Colonist enjoyed freedoms and opportunities that they never had. Owning land was never possible in the colonist previous civilization. Colonist were also free to decide how they wanted to make a living unlike the peasant life that many of them had known before. One of the b iggest reasons the colonist were so enthusiastic because they got to worship how they wanted. They were finally able to practice and believe in God to their best understanding. For centuries very few people have had this right, to worship as they desire. One can see why the colonist lived with so much passion and pride in this new life style. During the 1700s there began to be uneasiness and frustration amongst the colonist. Much of the frustration grew because of the unfair dominion thatShow MoreRelatedSpanish Colonization Of North America993 Words   |  4 PagesSpanish Colonization of North America In 1492 when Christopher Columbus discovered the New World, Spain had discovered its next easy conquest. With North America added to its territory Spain had surpassed ancient Rome as the largest empire. Exploiting the land, labor, and minerals Spain quickly conquered and settled most of South America, the Caribbean, and the Southwest. Spain used its new wealth to help finance their war in Europe. With promises of riches and many natives to convert to ChristianityRead MoreThe Colonization Of North And South America1295 Words   |  6 PagesIn the  Spanish, French, and European colonization of North and South America, it either benefited or ravaged tribal societies and their peoples. Through the 16th-19th centuries, the Native Americans populations declined in the following ways:  epidemic diseases  brought from Europe; violence  and warfare. During the prospect of exploration, Thomas Jefferson viewed American Indians as people with the possibly of â€Å"Enlightenment† and from a political standpoint either they were enemies of war or alliesRead MoreThe Colonization Of Europeans Into The North America1555 Words   |  7 PagesThe time period between the 1600s and 1700s was a time of a major change in the land of the New World. The colonization of Europeans into the North America had considerable impacts on the Native American lives. European empire at the time, such as the French, England and Spanish empires, often fought against each other for power and control. After the European tried to colonized, the Native American suddenly found themselves dealing with European power politics. The arrival of Europeans into theRead MoreThe Impact Of The European Colonization Of North America871 Words   |  4 PagesThe Spanish and the European settlers that came to the North America took on the east coast part of this region. Wherefore, there were many different Indian tribes that existed in this place whom spoke different languages, practiced different c ustoms, and used different techniques in raising their own crops and hunting livestock. It was a mix of people who were better at farming while others were better at agricultural activities. Some people involved in war while some did not. As for my exampleRead MoreRacial Solidarity and The Colonization of North America Essay1405 Words   |  6 PagesThe colonization of North America is not a pretty story, to say the least. In order to colonize the land, the Europeans had to use slaves for manual labor; whether it be the African slaves in Barbados and Chesapeake, or the Native Americans mining for gold, or even orphan children working on farms. The colonial elites had to use force, persuasion, threat, and deceit to accomplish their goals and maintain control. Throughout history, we see many occasions in which one race enslaves another. But hasRead MoreEnglish Motives for Colonization in North America Essay631 Words   |  3 PagesIsland colony in 1587, awakened popular interest in a permanent colonizing venture. Still others looked for the much-sought-after route to the Orient in North America. In addition, the New World provided new resources and land that was desired by the English people. The Renaissance also played a vitale role. In many ways, it promoted colonization and exploration. A revival in classical learning sparked interest in geography and curiosity in the rest of the world. So with the aid of the faithful compassRead MoreThe Impact Of European Colonization On The Aboriginal People Of North America877 Words   |  4 PagesEuropean colonization has had a profound and lasting impact on the aboriginal people of North America. As much as 95% of native Americans perished due to their susceptibility to European diseases such as smallpox, measles, and tuberculosis. In David Jone’s Virgin Soil Revisited, he concludes that their astronomically high death rates were due to environmental and social factors such as malnutrition, warfare, and slavery brought upon by the Europeans. This legacy of colonization continues to hauntRead MoreExploratons and Colonization of North and South America Essay examples916 Words   |  4 PagesExploration and colonization of North and South America were ultimately not beneficial in the 15th and 16th centuries because it wiped out many cultures and did more harm than good. First of all, the Europeans forcibly converted the Natives to Christianity. This had a great negative impact because it resulted in the loss of native cultures. Over time, many Native American languages started to disappear from common use and English took over. Many may argue that colonization and exploration were importantRead MoreAmerican History And The Colonization Of North America By Daniel K. Richter1130 Words   |  5 PagesAmericans are taught one narrative of the colonization of North America; it is the European or white man’s version of events. Children all over the United States see pictures of Indians ba rely wearing clothes and wearing headdresses covered in feathers and larger than the very heads they sit on. Though, this narrative is not contained to inaccurate history books it is represented in books, movies even advertisements. Time and time again Indians are portrayed as savages who lack morals and are devoidRead MoreThe French Indian War And The American Colonization Of North America1326 Words   |  6 Pagesculture were traded between the New and Old Worlds, but causing widespread sickness among the Native American population. The English asserted their own presence in the New World by creating colonies stretching up and down the eastern coast of North America. However, mostly due to issues and events in Europe, the British left the colonists to their own devices (salutary neglect) and they prospered until the French-Indian War (1754-1763). The spirit of independence cultivated in the American colonists

Business Model Innovation Research Technology

Question: Discuss about the Business Model Innovation Research Technology. Answer: Introduction: As mentioned by Hill et al. (2014) an effective business strategy typically involves three basic ideas, those are, the area of competition (the target market segmentation), the competitive techniques (depending on the resources) and the way of implementing those techniques. As mentioned by Eden and Ackermann (2013) for identifying the market opportunity or the most potential target segment, the organizations need to identify the external variables those are influential to the organizational operation (the competitors analysis and the industry analysis and evaluation). For identifying the resources, internal analysis of the organization can be utilized. As mentioned by Harrison and John (2013) by identifying the resources base, the company becomes able to address the external opportunities or threats. On the other hand, for strategy implementation, the organization needs to identify the incentive and compensation policies, the control systems and the organizational structures. As opin ed by Hill et al. (2014) this may include the employee base or skills, motivation and leadership. All these three factors typically support the strategic management of an organization. While creating a strategy for obtaining competitive advantage, the organizations need to focus on all of these three factors simultaneously (Eden and Ackermann 2013). In the empirical cases, the organizations like Foodworks can opt for utilizing this three-faced strategic approach. For identifying the best market opportunity the company can make an external analysis. The company is facing huge competition from the organizations like Coles or Woolworths (FoodWorks Supermarkets | Grocery Specials This Week 2016). However, with the changes in the sociological and demographic pattern the company has an opportunity to attract the customers of Australia as well as the developing economies. Now, for utilizing this market opportunity, the company needs to have the resources. According to the organizational website, it is financially and technologically strong enough for expanding its business, but doesnt have enough employees. However, the financial strength will be helpful in decreasing the price level and attract more customers to the brand. This technique will also be helpful in creating a penetrative pricing policy in the new market segments. Now, imp lement the strategy of expanding the business, the company needs to develop an efficient and motivated employee base. Moreover, for a successful cross-culture management, the organization will need an effective leadership or management base. Thus, Foodworks will be able to attract more customers in the domestic market and successfully execute business in the new geographic segment. Business Model Innovation As mentioned by Leih et al. (2014) the modern business world is significantly volatile that needs quick address to every possible market opportunities. Hence, the business organizations need to concentrate on the innovative strategies. However, innovation does not necessarily involve a whole new idea or the integration of new technologies. As mentioned by Gobble (2014) most of the successful companies have utilized pre-used innovative business models by initiating pragmatic alterations suitable to their own product or service offerings. It has helped them to address the future market opportunity and be a sustainable market player. As discussed by Amit and Zott (2012) innovation helps in increasing the customer value or in reducing the organizational cost and thus gives a competitive advantage to the companies. Hence, the innovation of the business model is crucial for organizational success. For introducing innovation in the business model, the companies need to identify their own bu siness model by categorizing the customer base, the product offerings, the value proposition and the revenue model. The business model innovation needs to change at least two of these dimensions. As discussed by Leih et al. (2014) there are a number of business model pattern those are responsible for all kind of business model innovation. Now, to integrate them an organization needs to follow four steps of initiation, ideation, integration and implementation. In initiation, the current business model needs to be reviewed and by the ideation, it needs to be confronted with various innovative business models. In the integration phase, the consistency of the business model needs to be examined (Amit and Zott 2012). Finally, in the implementation stage, the innovative model can be implemented. However, it is needed to implement in a pilot basis initiate changes according to the challenges. Here, soft factors like managerial failure or industrial resistance needs to be addressed (Gobble 2014). For successful innovation, an organization needs to implement one model at a time, communicate effectively the need of innovation to the stakeholders, setting long-term and flexible KPIs and ensure top management commitment. Thus, the companies can initiate innovative business models and become valid in the future business world. The Australian company Pauls can introduce innovative business models for obtaining competitive advantage. Though the company is successfully operating in the Australian dairy market, business model innovation will help them to collect new customer base by providing increased value proposition (Pauls.com 2016). For implementing new innovative business model, the company needs to identify its current customer base (the Australian market, no defined demographic segment), the product offerings (milk, cream, custard etc.), the value proposition (high quality and fresh product) and the revenue model (selling of the product). In the ideation phase, the company can introduce the e-commerce strategy (mobile app) for the organization. It will be able to address an extended range of customers with new value proposition (easy to buy). By identifying the consistency of the model, the company can opt for implementing it to a small range of products. However, to initiate innovative the business mo del, the company needs to communicate with the stakeholders and ensure managerial commitment (Amit and Zott 2012). The innovative business model will provide the company a product differentiation, which would be helpful for the company to obtain competitive advantage. With a new business model, the company will be able to provide a new range of value proposition to the customers that will be helpful for addressing an extended range of consumers than before (Leih et al. 2014). Moreover, it will help the company to reduce the organizational cost (by narrowing the supply chain) and validating it to the future market (web availability). References: Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan Management Review, 53(3), p.41. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. FoodWorks.com 2016. FoodWorks Supermarkets | Grocery Specials This Week. [online] Foodworks.com.au. Available at: https://www.foodworks.com.au/ [Accessed 15 Dec. 2016]. Gobble, M.M., 2014. Business model innovation.Research-Technology Management,57(6), pp.58-61. Harrison, J.S. and John, C.H.S., 2013.Foundations in strategic management. Cengage Learning. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Leih, S., Linden, G. and Teece, D., 2014. Business model innovation and organizational design: a dynamic capabilities perspective. Pauls.com 2016. Pauls - Home. [online] Pauls. Available at: https://www.pauls.com.au/ [Accessed 15 Dec. 2016].